Studio-quality
product photos
in 10 seconds.
Upload one phone snap. Get ten ready-for-Meesho, Shopify, Amazon shots. No studio, no model, no photographer — and no quality picker. One pipeline, 35 coins a photo, dialed in for six Indian D2C categories at launch: fashion, jewellery, cosmetics, footwear, home, food.
Choose a product
Drag the slider, or pick a product. Want to try with your own photo?Sign up — 200 free coins, ~5 photos to test.
One upload. Ten ready-to-use shots.
Front, 45°, top-down, close-up, lifestyle, on-model, white-bg, black-bg, editorial, studio. Every angle and background a marketplace listing needs — from a single phone photo.
Your input
1 phone snap
10 ready-to-use shots
Front
45 degree
Top down
Close up
Lifestyle
Editorial
White bg
Black bg
On model
Lifestyle sceneIn under 90 seconds.
Indian product catalogues
that actually look right.
Generic AI tools warp gemstone facets, hallucinate fabric texture, and put kurtas on Western frames. Fotura is dialed in for six Indian D2C categories at launch — same pipeline across all six, same identity preservation, same marketplace exports.
Jewellery
metal honesty
Gemstone facets stay sharp. Gold reads gold. Tuned for kundan, polki, meenakari, temple work.
See jewellery →Fashion
Indian frames
Sarees, kurtas, lehengas. Drape physics that respect kanjivaram heaviness and chiffon float.
See fashion →Cosmetics
beauty macro
Lipsticks, foundations, perfumes. Soft beauty lighting, mist-aura templates, packaging-grade macro.
See cosmetics →Footwear
stitch & strap
Kolhapuris, juttis, sneakers, formals. Stitch detail and hero rotation for marketplace listings.
See footwear →Home & decor
styled lifestyle
Cushions, curtains, lighting, vases. Room ambiance and golden-hour styling that sells the lifestyle.
See home & decor →Food & beverage
overhead feast
Mithai, snacks, beverages. Steam, pour, ingredient art. Editorial overhead and macro for hero listings.
See food & beverage →Six categories. One pipeline.
Clothing, jewellery, cosmetics, footwear, home & decor, and food & beverage — the six categories we have fully dialed in for Indian D2C at launch. Same identity preservation, same marketplace exports, same 35-coin photo. More categories will graduate as we curate them.
Indian-first controls,
not Western defaults.
Six knobs that make Fotura look right for Indian D2C — not generic AI art with a saree pasted on. Every render runs the same pipeline; what changes is how you direct it.
Indian models
19 ethnicities. 8 skin tones.
Indian, North Indian, South Indian, North-East Indian — plus 15 more global options. Eight skin tones from fair to dark, four model categories, full hair and body controls. Pick the buyer you actually sell to.
Multi-model shoots
Up to 3 models in one shot.
Bridal pair, friends-in-kurtas, the family lifestyle frame — configure each ambassador independently, anchor identity across variants. Small surcharge per extra model; same pipeline, more presence.
Style references
Bring your moodboard. Up to 10 images.
Upload reference photos — a competitor’s lookbook, your own past shoot, an editorial you love — and Fotura anchors lighting, palette, and styling direction to them. Brand voice without a prompt-engineering degree.
Identity-locked
Your product, unmodified.
The input photo is the source of truth. Only lighting, background, model, and angle change — never the saree’s drape, the pendant’s cut, the bottle’s shape. Your kanjivaram doesn’t turn into a chiffon dupatta.
Chat editing
"Warm the lighting." 5 coins.
Refine any generated photo in plain English. "Move the necklace 2cm left." "Swap to soft blue." "Add golden-hour rim light." No Photoshop, no re-rendering from scratch — just iterate.
Magazine-grade
Magazine-grade + 2× upscale.
Every shot rendered on the same top-tier pipeline, then upscaled 2× with Lanczos resampling and subtle sharpening. No Standard tier, no Premium tier — magazine-grade is the only grade.
Every output sized for where you actually sell.
Amazon needs 2000×2000 white-background. Meesho prefers lifestyle. Instagram is 4:5. Fotura ships every shot in every dimension your channels need — without you doing the math.
The next-gen catalogue stack — already shipping.
Photo generation is the core. Around it: cinematic product reels, AI talking-head ambassador reels, and chat-based editing — all live and shipping today.
Product video
Sparkle catches, drape flows, hero rotations. 31 templates, one cinematic pipeline with optional audio. 500 coins a reel, no quality picker to second-guess. Ready for Reels and Meesho.
Learn more →Creator videos
Talking-head reels of your product, in Tamil, English, or Tanglish. Pick from 23 curated Indian ambassadors or upload your own face. 8s, 16s, or 24s — same face across every clip. From 400 coins.
Learn more →
LiveChat editing
"Move the necklace 2cm left." "Warm the lighting." Edit any generated photo in plain English — no Photoshop, 5 coins per edit.
Learn more →No quality picker. No tier juggling.
One pipeline.
Every Indian D2C catalogue we shipped through 2024 had the same broken question — Standard or Premium? Daily or Cinematic? Now there is no question. One pipeline runs the kurta and the kitchen knife. The best model, every time.
Every photo
One render path. + 2× upscale.
Magazine-grade by default. No Standard, no Premium — the same upscaled render goes to the marketplace whether you ship five photos or five hundred.
35 coins
per photo · all-in
Every reel
Cinematic engine, audio optional.
Cinematic by default. Toggle ambient audio for hero ads, leave it off for daily catalogue — same pipeline either way, no Daily-vs-Cinematic decision tax.
500 coins
per reel · audio included
One price per shoot
Scale by volume, not by guessing.
35 coins a photo. 500 coins a reel. The bill is mix × volume — no premium-tier surprise on the festive shoot, no "should I have picked higher?" regret the next morning.
No upsells
no quality picker · ever
One plan, quoted in photos.
Backed by AURA coins.
Sign up free — 200 AURA coins (~5 photos) on the house, no card. Studio ₹999/mo gets you ~40 photos. Brand ₹4,999/mo gets you ~214. Same magazine-grade pipeline at every plan. Same 35 coins per photo. No quality picker.
Free
₹0
200 coins on signup
~5 photos / month
Studio
₹999
1,400 coins / month
~40 photos / month
Brand
₹4,999
7,500 coins / month
~214 photos / month
Aravindhan
Founder · Chennai
I watched D2C founders I know pour ₹15,000 to ₹80,000 a month into photographers, models, and studios. Just to list a saree on Meesho. The numbers didn't sit right.
So I built Fotura. Tuned for the kanjivaram drape, the temple-design earring, the way a kurta sits on an Indian frame — the things global AI gets wrong. Built in Chennai, by someone who saw the photography bill come in every month.
If your photography bill is bigger than your inventory bill, that's not a product problem. That's a tooling problem — and we fixed it.
Read our story →The doubt before the signup.
Yes. Each generation respects platform specs (Amazon 2000×2000 white background, Meesho 1080 lifestyle, Instagram 4:5). We test against listing-quality guidelines from each marketplace.
General models hallucinate fabric texture, mis-render gemstone facets, and warp jewellery proportions. Fotura runs a domain-trained pipeline tuned for Indian fashion and jewellery — sarees, kurtas, pendants, bangles — with identity preservation and post-processing built in.
Identity preservation is the core promise. We anchor on your input photo and only change lighting, background, model, and angle. The pendant on your gold chain stays the same pendant.
Most single-image generations finish in under 12 seconds. A "10 ready-to-use shots" set lands in under 90 seconds. Reels take 2–4 minutes.
Yes. You pick skin tone, body type, and styling. Default options match the South Indian, Maharashtrian, and Punjabi looks most relevant to ethnic wear listings.
"Move the necklace 2cm to the left," "warm up the lighting," "swap the background to soft blue." Chat-based editing is built in.
One pipeline, one price. 1 photo = 35 coins, 1 product reel = 500 coins, 1 chat edit = 5 coins. Creator (talking-head) reels are priced by length: 400 / 800 / 1200 coins for 8s / 16s / 24s. No Standard/Premium picker anywhere. Start free with 200 coins (~5 photos). Reels and Creator are subscriber-only after one free try each. Studio ₹999/mo (999 coins), Brand ₹4,999/mo (5,499 coins), Enterprise ₹9,999/mo (10,999 coins). The math is on the pricing page.
Because picking a tier is a tax on every shoot. Standard or Premium? Daily or Cinematic? Every decision is a chance to under-spec the hero ad or over-spend the daily catalogue. So we removed the decision. Every photo runs the same magazine-grade render path with a 2× Lanczos upscale. Every reel runs the same cinematic engine. The kurta and the kitchen knife get the same pipeline — magazine-grade, every time.
Creator generates AI talking-head reels — a presenter showcasing your product in Tamil, English, or code-switched Tanglish. Pick from 23 curated Indian ambassadors, or upload your own face (subscriber-only). 8s, 16s, or 24s — same face across every clip, product re-anchored every shot so the saree stays saree through all three takes. Runs on our multi-reference cinematic chain. From 400 coins per reel.
Start free
Stop paying ₹35,000 a month
for product photos.
Your first 200 AURA coins are free — about 5 photos to test. No card, takes a minute. If it works, you keep shipping. If it doesn't, you owe nothing.