One pipeline.
Quoted in photos.
No quality picker, no Premium upsell. 35 coins a photo, 500 coins a reel — the same magazine-grade pipeline runs every shoot. Five photos free, no card. Studio ₹999/mo, Brand ₹4,999/mo. Annual saves 20%.
Free
Try Fotura, no card.
₹0/mo
200 AURA coins · ~5 photos
- ✓200 AURA coins on signup
- ✓~5 photos OR ~40 chat edits
- ✓All marketplace exports
- ✓No watermarks, ever
- ✓No card required
Studio
For boutiques & solo sellers.
₹999/mo
999 AURA coins · ~28 photos
- ✓999 AURA coins / month
- ✓~28 photos OR ~1 reel
- ✓Reels + Creator unlocked
- ✓Chat editing (5 coins each)
- ✓All marketplace exports
- ✓Email support
Brand
Scaling D2C catalogues.
₹4,999/mo
5,499 AURA coins · ~157 photos
- ✓5,499 AURA coins / month
- ✓~157 photos OR ~10 reels
- ✓Reels + Creator unlocked
- ✓Multi-model shots (up to 3 models)
- ✓Style references upload
- ✓Priority generation
- ✓Slack support
Enterprise
Marketplaces & manufacturers.
₹9,999/mo
10,999 AURA coins · ~314 photos
- ✓10,999 AURA coins / month
- ✓~314 photos OR ~21 reels
- ✓Reels + Creator unlocked
- ✓Custom ambassador uploads
- ✓API access
- ✓Dedicated account team
- ✓SLA + onboarding
Drag the slider.
See what you save.
Calculator
How many photos do you actually need?
Traditional studio
₹15,000
per month, plus model fees and reshoots
Fotura · Brand
₹4,999/mo
5,499 coins / month
Over 28 photos a month means Brand. ₹4,999 gives you 5,499 coins — about 157 photos OR a generous mix of photos and reels, plus multi-model and style references.
Pick Brand →What you actually pay, measured against the alternatives.
| Approach | Cost / 100 photos | Turnaround | Trade-off |
|---|---|---|---|
| Traditional studio shoot | ₹15,000 – ₹80,000 | 2–4 weeks | Highest fidelity, slowest cycle, expensive reshoots |
| DIY phone + lightbox | ₹2,000 – ₹5,000 | 1–3 days | Hours of your time per listing, mediocre output |
| Generic AI tools (global) | ₹4,000 – ₹6,000 | Same day | Doesn't understand sarees, kurtas, gemstones — warped fabrics, wrong drapes |
| Indian credit-based AI (e.g. AIVX Pro) | ₹4,300 (~₹43/photo) | Same day | 52 credits per image, ₹999 paid "trial," no annual plan, no free tier |
| Fotura · Studio | ₹999/mo (~₹36/photo) | Under 90 seconds | One quality bar, plan-quoted in photos, 200 free coins on signup, 20% off annual plans, cancel anytime |
What you'd ask before paying.
Each plan is a monthly allowance of AURA coins (1 coin = ₹1 in top-up terms). 1 photo = 35 coins, 1 reel = 500 coins, 1 chat edit = 5 coins. One quality bar, one price — no tiers to pick. Plans are labelled in "photo equivalents" because that is the buyer mental model, but you can spend the coins on whatever mix you want.
Reels and Creator are subscriber-only — Studio, Brand, or Enterprise. Free accounts get one free reel and one free Creator video to try the pipeline; after that, a subscription is required.
Because real catalogues are mixed. A bridal shoot is 16 photos + 2 reels — not "18 photos." Coins let you spend on the actual mix you need. We just label plans by photo equivalent so the math is obvious.
Top-up packs: ₹60 (60 coins), ₹100 (120 coins, 17% bonus), ₹180 (240 coins, 25% bonus). One-time purchase, no auto-charge. Or upgrade your subscription in one click.
No subscription trial — you pay on day one. But every signup gets 200 free AURA coins (about 5 photos) so you can test the pipeline on your own catalogue before paying.
You pay 12 months upfront and get 20% off the monthly rate. Studio annual = ₹9,588/year (₹799/mo equivalent). Brand annual = ₹47,988/year (₹3,999/mo equivalent). Enterprise annual = ₹95,988/year (₹7,999/mo equivalent). Same monthly coin allowance, dropped on each charge.
Subscription credits do not roll over month-to-month — they refill on each billing cycle. Top-up coins do not expire. We will warn you at 80% and 100% of usage so nothing surprises you.
Yes. All Indian invoices include GST at 18%. We support business registration during checkout for input tax credit.
7-day money-back on subscriptions, no questions asked. If our outputs are not good enough for your listings, you should not pay for them.